I want to be honest about what this film is not.
It is not a polemic. We are not arguing that everyone should delete their accounts and switch to cash. We are not arguing that the data economy is evil. We are not arguing that the people who built it are villains.
It is not a thriller. There are no hackers. There are no dramatic reveals. No one is in danger.
It is not a how-to guide. If you watch this film hoping to learn how to disappear from the data economy, you will be disappointed. Our subjects have spent years on this project and they will tell you, honestly, that they have not fully succeeded.
What it is, I hope, is a film about a question: what does it cost to be a person in a world that has decided your data is more valuable than your privacy? Not in the abstract. In practice. In the specific, daily, sometimes tedious, sometimes clarifying work of trying to answer that question with your life.
Margaret, David, and Ana are not heroes. They are not cautionary tales. They are people who made a choice, and are living with it, and are still not sure if it was the right one.
That uncertainty is the film. I hope it is enough.